AIMC's Latest News and Events

Stay up to date with the latest from AIMC

Service expert Barry Urquhart's strategies for difficult customers

Join Barry Urquhart, one of Australia's foremost consultants, researchers, authors and conference speakers on customer service excellence, at 2.00pm on Tuesday afternoon, 21 August 2012 as he explores this topic.

Entitled "Service That Satisfies, Sells", Barry's presentation for the AIMC has been designed specifically for cinema owners, managers and front-line staff members after extensive research, including interviews with industry leaders and site visits to cinema complexes in each state.

The presentation will provide a unique perspective on consumer expectations, demands, desires and goals which impact on revenue, customer satisfaction, repeat business and profits.

Barry says delegates will:

  • learn what makes a great front-line service provider
  • be exposed to the four pillars of service excellence
  • given strategies to deal with and win over difficult customers