Australian International Movie Convention 2010

Monday 16 August

1.45pm

An Overview of DLP Enhanced 4K Digital Cinema Projection Technology from Christie

As the first digital cinema projector manufacturer to pass the full range of tests required by the Compliance Test Plan (CTP) for the DCI Digital Cinema System Specification (DCSS), Christie® will give an overview of the DLP enhanced 4K technology, its advantages and the latest 4K Digital Cinema Solution featuring Texas Instruments' Series 2 DLP Cinema® technology which is hailed as "the future of 4K".

Presenter:  George Scheckel - Director of International Business Development, Entertainment Solutions, Christie Digital Systems USA, Inc.

2.00pm

Vigilance wins the day: cinemas on the front line of piracy

Increased security and vigilance by cinema owners and staff has lead to increased piracy-free windows both here and across the Asia Pacific. Your efforts are making a difference. However, illegal recordings in cinemas remains a clear and present danger to our business.

Join Neil Gane - Executive Director, AFACT, to stay up to date with the current initiatives in the fight to protect filmed content and preview the anti-camcording ad for Drive-in cinemas featuring Underbelly and Charlie & Boots actor Roy Billing.

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 Tuesday 17 August 

2.00pm

News Limited presentation

The internet changed everything for media, marketing and content consumption. We now have the ability to deliver experiences that are at least as good as, if not better than, traditional media offerings. But now the landscape is rapidly shifting again with a global power struggle underway between traditional technology and media players, and innovative up and comers. The mobile market, and consumer desire for applications in particular, is proving to be a catalyst for disruption. Nothing is sacred in this full-blown battle for consumer attention and revenue.

Fresh from discussing these strategic themes with media and technology leaders in the U.S., Ed Smith will explore who the players are, what they are playing for, and what this means for media and advertisers.

Presenter: Ed Smith - Chief Executive Officer - Content and Commercial, News Digital Media 

2.45pm

How to design the perfect menu boards within your cinema

Utilising Coca-Cola neuromarketing research, we will take you through key insights and strategies to ensure your menu boards have the highest impact with your cinema.

Understanding the power of Frozen Coca-Cola as a destination driver within your cinema

Presenters:  Lana Slayman and Luke Moncrieff - National Business Managers, Coca-Cola Amatil

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Wednesday 18 August 

12.30pm

Going ALL-IN! on 3 of a Kind:  A punters guide to making 3D & 2D digital conversion a safe each way bet.

With digital cinema conversion on-a-roll around the globe, and down the road VPF deals moving from paper to practice, exhibitors large and small are blind-betting on big numbers from 3D and Alternate content to rake back their up-front stakes. So is 3D a sure thing? What are the odds of alternate content making-up a winning hand? Will changing windows shorten the odds? Will pricing keep you seated at the table and what other wild cards are on the horizon?

A royal flush of poker-faced leading industry pundits will put their cards face-up on the table and answer these questions and more from the floor.

Our panel, made up of local and international leaders from production, distribution, exhibition and technology will discuss all the important issues of the day in a dynamic and interactive 'Q&A' format.  As usual, there will be plenty of opportunity to ask questions from the floor, but to ensure all your important issues are covered we'd welcome question suggestions in advance.  These can be sent to the panel moderator Alaric McAusland via email alaric.mcausland@bydeluxe.com.

Moderator:
Alaric McAusland - Managing Director, Deluxe Australia

Panellists to include:

• Tony Adamson - Worldwide Customer Marketing Manager, DLP Cinema® Products, Texas Instruments Incorporated
• Mike Baard - Managing Director, Universal Pictures International Australasia; Chair MPDAA 
• Bob Chapek - President, Distribution, The Walt Disney Studios
• Mark Sarfaty - Chief Executive Officer, Independent Cinemas Association of Australia/New Zealand
• George Scheckel - Director of International Business Development, Christie Digital
• Michael Smith - Sun Theatre
• Ben Wilson - Business Manager, Edge Digital Technology
• Adam Wrightson - Group Technology Director, The Hoyts Corporation

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