Creative Content Australia is the film and television industries’ peak body for the promotion of copyright, creative rights, piracy research and education resources in Australia.
A not-for-profit industry initiative committed to raising awareness about the role of copyright, value of screen content and impact of piracy through:
Education: Innovative resources to stimulate thought & discussion in classrooms about copyright
Creative Content Australia has produced educational programs for Australian secondary schools since 2007. These programs are made available for use within classrooms across the country, allowing teachers and students to discuss the issue of creativity and copyright.
Research: Inform the debate about piracy, dispel myths and motivate changes in behaviour
Each year, the Creative Content Australia undertakes independent research into the attitudes and actions of Australians in relation to the issue of illegal downloading and streaming of films and television shows. The research is conducted by Sycamore Research & Marketing, an independent market research organisation, in conjunction with Newspoll.
Consumer Campaigns: Encourage people to consider social and economic consequences of piracy
Creative Content Australia conducts consumer awareness campaigns with propositions that aim to further educate Australians about online content theft. These campaigns are created, produced and distributed nationally with significant involvement from the film and television community - comprising in-kind contributions from actors, crew, producers, distributors, exhibitors, television networks and online businesses.